Gerald Nelson Jr. - Owner 


Jerry Nelson started with humble beginnings. At age 18 , Jerry's father loaned him and his brother $5000 and told them "Make it Work". Jerry held true to his grass roots beginnings and "made it work". Jerry now operates one of the most successful oilfield equipment businesses in the world, Maverick International based out of Beaumont, TX. Over the years, Jerry has had many other thriving businesses to include Jerry's Hill Country Restaurant in Beaumont, TX and Elise's Playhouse in Winnie, TX , and the Kentucky Mavericks Professional Basketball franchise, which was located in Owensboro, KY. But, when asked which business he is most proud of, with a chuckle and a grin , he will always say, "Frontier Rodeo Co".  

Frontier Rodeo Co started in the early 90's with only a few bucking horses and bulls and a small plot of land and one livestock rig. In the 20 years since Frontier's start, it has become one of the most successful rodeo companies in the world. Frontier Rodeo has been awarded the PRCA Stock Contractor of the Year award and the PRCA Remuda Award. These awards are awarded to rodeo companies who demonstrate the highest quality, consistency and compassion for the business. Frontier Rodeo Company's breeding program has proven to produce some of the Top bucking livestock in the country winning not one, not two, but seven PRCA World Championships for Bucking Stock of the Year. The infamous Medicine Woman , 4-Time PRCA Saddle Bronc of the Year along with her pasture mates, Full Baggage and Maple Leaf have made Frontier Rodeo Co a household name in the rodeo industry. Medicine Woman and the other 300 head of livestock enjoys lush green pastures on the 10,000 acre Frontier Ranch in Freedom, OK . Frontier Rodeo Co now produces some of the largest events in the country to include "The American" in the Dallas Cowboy AT&T Stadium, Cody, WY, Arcadia , FL and many many more.  

While Nelson has enjoyed much success in his many entrepreneurial endeavors, he is quick to tell you that his greatest accomplishment is his family. Jerry and his wife Beverly of over 40 years, have two children Candace and Jerry III and four grandchildren.  

Still just as industrious as yesteryear, he enjoys 12 to 14 hour workdays at Maverick International, and credits his grandmother, his mother, and his father as the most influential people in his life. He would most like to be remembered as someone who helped those in need, a man who strived for the impossible, and a man of his word.


Heath Stewart - Rodeo Manager

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Frontier Rodeos slogan is "Breeding Ground of Champions" and Heath Stewart is the man behind the slogan. Heath is the man behind the plan! Heath Stewart and Jerry Nelson started their partnership in the early 90's when Heath came to work as a ranch associate. However, it didn't take Nelson long to notice the intense knowledge Stewart had for bucking horses and bulls. Shortly thereafter, Nelson and Stewart began working on a breeding program to produce the best livestock in the world. Over the next 20 years Stewart has worked to put together one of the best bucking horse and bull breeding program in the country, with livestock winning numerous awards in the PRCA, and the PBR. Stewart began this herd with 20 mares purchased from a line of retired NFR bucking mares from the Harry Vold string. Then, after many years of experimenting and adding in blood lines from top stallions in the country, Stewart has developed a blood line like no other, with many of these animals being named World Champions more than one year.  

Stewart was born in Lake Charles, La. and soon moved with his family to Oklahoma City where his mother and father worked. Stewart has always been involved in the Rodeo industry with his father being and IPRA World Champion Bareback Rider and thereafter a managing staff member for the association. Shortly after high school, Stewart became acquainted with Nelson and has been with Nelson for over 20 years.

Stewart also handles all negotiations for event contracts. Heath can be contacted at

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Don Gay - General Manager

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Don Gay is an American eight-time Professional Rodeo Cowboys Association (PRCA) world champion bullrider. Born in 1953 to Neal Gay and Evelyn “Cookie” Foster, he was only a year old when his mother died of leukemia. Neal then married Kay Gay, who raised Don and his brother Pete as her own. Don grew up in Mesquite, Texas, and started rodeo at age 6. His father, Neal Gay, was a well-known rodeo competitor and rodeo producer. Don was inducted into the ProRodeo Hall of Fame in 1979; his father was inducted in 1993, becoming the only father and son to receive that honor. Don retired from professional rodeo in 1989.

Gay does television commentating for pro rodeo and pro bull riding events throughout the country . He has also commentated for Professional Bull Riders (PBR) big-league events on TNN from 1994-2001, as well as the Championship Bull Riding (CBR) big-league events on Great American Country from 2009-10. However, he continues to be involved in CBR, providing live announcing at some events, including the CBR finals. In 1997 he received the PBR’s Ring of Honor.

In 2007 Gay was inducted into the Texas Rodeo Cowboy Hall of Fame along with his brothers Pete and Jim.

- Earned membership in Professional Rodeo Cowboys Assoc. (PRCA) in 1970 while a sophomore at Mesquite High School
- Graduated Mesquite High School in 1972 and qualified for his first National Finals Rodeo (NFR) in Oklahoma City, OK in bull riding
- Qualified 13 years at NFR in bull riding (11 consecutive)
- Won record 8 PRCA world bull riding titles: 1974-77, 1979-81, 1984
- Broke PRCA’s bull riding single season earnings record eight consecutive years, 1974–81
- First rodeo cowboy to receive Special Achievement Award by All Sports Association (ASA) - 1975, 1981, 1984
- Scored career high 97 points on RSC’s famous bull ‘Oscar’ at Cow Palace in San Francisco, CA in 1977; the bull was retired at 1978 NFR after Don rode him in the final time
- Retired from bull riding in 1989
- Owner / Stock Contractor of All Star Rodeo, 1989–1996
- PRCA Board of Directors (Stock Contractor), 1995–1996
- An original inductee in Pro Rodeo Hall of Fame, Colorado Springs, CO in 1979; joined by his dad Neal in 1993; The only father-son team in rodeo shrine
- TV color analyst: ESPN, TNN, OTDCH, RFD
- Wrangler Endorsee
- Boyd Gaming Rodeo Ambassador
- National Finals Tonight Show, Las Vegas, NV – Host since 2007


Rex Bugbee - Pick-Up Man

In Memory "One of the Best"...

November 8, 1954 ~ August 25, 2020


Blue Jeanes - Bull Fighter

Blue Jeanes is the son of the late Robert Jeanes, professional rodeo announcer of Dayton, TX and Mary Jarolim of West Palm, FL. Blue started fighting bulls in 1989 and got his PRCA card in 1996. Blue has worked rodeos, PBR’s and Extreme Bulls and traveled from coast to coast. Blue has worked events such as Laughlin, NV Extreme Bull and the Ft. Worth Stock Show and Rodeo. He has been fortunate enough to have worked the National High School and Junior Rodeo finals, which is televised on RSD TV. He has also worked the Buc Days Pro Rodeo in Corpus Christi, TX, the All Florida Pro Rodeo in Arcadia, FL and the Pasadena Stock Show and Rodeo in Pasadena, TX for the past 11 years. Blue is married to Jennifer and is the father to Graci Jeanes. When he’s not fighting bulls, he enjoys spending time with his family and running his 3rd generation family ranch.

- 4 Time Bull Fighter of the Year by Cowboys Professional Association
- Won Texas Extreme Bulls - televised on GAC Network
- Semi-Finals Qualifier in the American - Mesquite, TX
- Featured in Instyle Magazine


Terri Gay - Rodeo Timer

Terri Gay is the wife of Don Gay, 8-Time World Champion Bull Rider and General Manager of Frontier Rodeo. Terri considers daughter Talli her greatest reward in life. Terri has been a PRCA secretary/timer since 1977 (privileged to work for Neal Gay, Jim Shoulders, Cervi Brothers, and currently Frontier Rodeo Co) Terri has timed the National Finals Rodeo 3 times, as well as "The American" (Arlington, TX ) 3 times. Terri is also involved in assisting with publicity while at Frontier events.


Jennifer Jeanes - Rodeo Timer

Jennifer has worked for Frontier Rodeo Co. since 2011. She is an official rodeo time keeper and also presents the American flag during opening ceremonies at Frontier events. Jennifer's husband Blue Jeanes is the bullfighter (cowboy protection during bull riding) for Frontier at all events.

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John Patterson - Livestock

John Patterson started working for Frontier Rodeo Co. in 2008. John is from Mesquite, TX and is no stranger to the rodeo industry. He started working for Neal Gay (Rafter G Rodeo Co.) when he was 10 years old, he continued working for them for 50 years. He now makes his home in Freedom, OK where he's one of the main truck drivers for Frontier Rodeo Co. When they're not at a rodeo you can find him in the shop as the Frontier mechanic. John has two sons and is the proud grandfather of three granddaughters.

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Butch Stewart - Livestock

Butch is the father of rodeo manager Heath Stewart. After retiring, if you want to call it that. He and wife Brenda moved to Freedom, OK to help take care of the day-to-day duties on the Frontier Ranch while the rest of the crew is out of town putting on the rodeos. He started in 2013 and enjoys looking after the four-legged athletes of Frontier Rodeo Co.

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Tom Neuens - Livestock

Tom comes to Freedom from the beautiful state of Wyoming. He's been with Frontier Rodeo Co. part-time since 2012. He has one daughter, Sloane. He drives a truck and acts as arena director for Frontier Rodeo Co. When not on the rodeo road or working on the ranch you can find him in his leather shop. He's been selected to work the National Finals Rodeo/NFR for 6 years as Chute Boss.

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Chase Finnell - Livestock

Chase is the son of Heath & Shay Stewart. He graduated from Mooreland, OK High School in May of 2017. He will attend NWOSU in Alva, OK where he will be a member of the rodeo team as a team roper. He started working for Frontier Rodeo Co. in 2012 working on the ranch and at all Frontier Rodeo Co. rodeos.

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Denton Mars - Livestock

Denton started working for Frontier Rodeo Co. in 2014. He's a graduate of Mooreland High School. He now attends NWOSU in Alva, OK where he's a member of the rodeo team. In the summer you can find him on the rodeo trail as part of the Frontier Rodeo crew. When they're home in Freedom he works on the ranch.

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Preston Kafka - Livestock

Preston is from Wagner, SD. In March of 2018 he made the move from Goodwell, OK to Freedom. He's a graduate of Panhandle State University, where he was a member of the rodeo team. Kafka a Saddle Bronc rider enters as many rodeos as he can in between working on the ranch or at a rodeo for Frontier.

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Lance Bolar - Livestock

Lance started working for Frontier Rodeo Co. part-time on the ranch in 2016. He became a full-time employee the summer of 2019. He attends Freedom High School, where he's active in sports and FFA.